This is an interesting challenge. It's called "One Year of Stitches". I saw something about it on Pinterest and wandered around until I found a blog post about the project on Craftsy.
It would be an interesting way of showcasing some of the various stitches from the "Take a Stitch Tuesday" challenge. It certainly would be an organic piece of work as it evolved on a daily basis.
The only negative for me regarding the Craftsy challenge is that I don't use Instagram. I'm sure I'm not the only one. I have enough social media interaction to keep me busy...no more please....LOL
By the way did you notice at the bottom of the post that Craftsy is offering a free downloadable guide to hand embroidery. I'm all about freebies so I downloaded it :) It's very basic. Definitely for a beginner but a very good guide if you're a newbie.
Although the "One Year of Stitches" wouldn't have to be in a hoop. You could take this idea and really have fun with it. For instance here's Sharon B's Band Sampler.
I like the idea that Sharon added special events and happenings in script as she went along.
Then I noticed that Pamela Kellogg is doing a "Never Ending Sampler Stitch Along". Here's the link to her first post.
Lots of possibilities to keep me busy.